Data always plays a vital part in every digital marketing strategy. Having the right tools before carrying out a strategy can ensure the best results for any business.
The most essential tool that collects and analyzes data for your business is Google Analytics. It is a free web analytics tool, offered by Google, that provides in-depth insights into your business’s website and online performance.
We’re going to tell you all about the benefits of google analytics in this blog.
Starting with Google Analytics is very simple as it allows you to track the key metrics right away. However, if you want to learn more about your performance, it also offers other complex metrics. The more relevant data you collect, the better you can optimize your digital marketing strategy.
Thus, before we move to the benefits, you should definitely consider learning google analytics for your business and this blog will convince you why.
Top 6 Benefits of Google Analytics in 2021
1. Build A Clear Picture Of Your Business
Google Analytics helps you build a complete and clear picture of your business. It easily makes you understand how your potential customers are engaging with the content on your website, app or any other channel.
These interactions are presented to you in the form of reports on your google analytics dashboard. You can also use other features like measuring customer relationship management, points of sale and more and get a complete idea of what improvements you need to make.
2. Recognises Your Target Audience
Google Analytics is a great tool for collecting information about the demographics and interests of your target audience.
The tool provides you with critical information about the potential audience who visit your website, such as age, gender, location, time and more. These demographics make it easier for you to analyse your target audience and create your website content and design your ad campaigns accordingly. You can also determine the source from which your website is receiving its visitors.
Google Analytics measures and separates online visitors into different channels. Given below are the few channels that it divides your visitors into to enable you to determine their source.
- Organic: Traffic from search engines
- Social: Visitors from social media platforms
- Email: Traffic from email marketing campaigns
- Paid Search: Traffic from online advertising campaigns
3. Understands Behavioural Metrics
Google Analytics offers you to track all the behavioural metrics and know your visitors’ traits. Analysing behavioural data is one of the best methods to optimize a website’s performance.
Behavioural data gives you valuable insights into which pages on your website receive the highest or lowest engagement. It also enables you to figure out the number of new and returning visitors.
Refer to the few behavioural metrics that google analytics has for you.
- Bounce rates
- Average session duration
- Exit rates and pages
- Behavioural flows
- Top pages
- Number of conversions
4. Track Where You Rank On Search Engines
Tracking where you rank on search engines is essential to know where you stand and whatever decisions you need to take to make your online presence known. Learning Search Engine Optimization in-depth is highly recommended to generate profits and gain more customers.
Using keywords and other SEO techniques improve your ranking on google. Given below are a few metrics that the google analytics SEO dashboard offers.
- Number of visits
- Page load time
- Visits by channel and device
- Conversion rate
- Revenue generated
- Transaction details
- Clicks and impressions
- Click-through rates
- Average position
Read about the critical SEO Tips for your e-commerce business and boost your sales!
5. Use Relevant Keywords
Using relevant and specific keywords about your business in your search terms and URLs is essential to attract and retain traffic.
Keywords also enable you to rank higher on search engines, as specific keywords generate more searches and clicks and ultimately more visitors.
For instance, if you have a furniture store, using specific keywords like “office furniture”, “home decor” can drive more traffic to your website and land them exactly on the page they searched for.
6. Improves Online Marketing
Google Analytics is built to work with Google Ads and other products. It offers you insights into how your ad campaign is performing and helps you reach the right audience.
Connecting your Google Analytics with Google Ads, Analytics 360 enables you to easily analyse your data, organise your advertising budget and also create remarketing lists.
You can also import Google Analytics goals, transactions and metrics into Ads account to have a detailed analysis of your website. Training in Google Ads can help you build a successful ad campaign in no time.
Read about the 5 digital advertising tips you must know before launching your ad campaign.
Google Analytics has so far proven to be the most effective tool for data collection and analysis and taking your business to the next level. It helps you understand your performance, where you stand and offers insights into how you can improve your customer experience.
To better understand and work well on digital platforms, taking a short digital marketing training can be very helpful. You’ll be able to strategize your digital marketing activities effectively.
We hope you enjoyed reading this blog! Please leave your views in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.