Imagine visiting an online book store, where you come across various eBooks. Do you plan on reading them all, or specific genres grab your attention? Well, if you are only delighted to read a few books, please know that you are not alone. The majority of the book readers know which books to read and what will keep their eyes glued to it. Therefore, eBook creation authors need to be wary about targeting the right niche or selling a few copies.
Writing an eBook in 2021 is not going to get any easier without the right niche. Many eBook creators understand that every content needs the right market as well as representatives. Without knowing who is going to read the book, how can one deliver the right message?
If you are an excellent observer and want to create an eBook, look no further. All you currently need is an eBook creation guide, which will help you find the right niche for your book. Let us start our guide by answering a simple question –what is a ‘niche’?
Niche Market for eBook Creation:
A niche market or marketing comes super handy in differentiating your brand (in your case, an eBook) from other brands. It is more like an advertising strategy where producers focus on targeting a particular market. Rather than marketing your eBook to everyone, it is easier to select a focus group and create an eBook according to them. It is precisely the meaning of a niche market, where potential customers get shortlisted for a particular product.
From customizing your eBook to outsourcing an ebook cover creator, do what’s best to capture the readers’ interest. Without doing so, you will struggle with selling the desired copies of your eBook.
Now that we know what a niche is, let us look into some steps to select the right one.
1. Gather Your Thoughts And Ideas
Answer honestly; would someone like to read a blank book that fails to captivate them? Even you would not want to do that. Therefore, the first step in finding the right niche is to gather some book ideas. Ask yourself questions like:
- Why am I writing this book?
- What is the passion behind writing one?
- Which genre do I excel at, fiction or non-fiction?
- What inspires me the most to write this book?
- Are there any blogs I particularly enjoy reading?
Questions like these will help in finding the right inspiration to start typing. Moreover, it would be great to jot down any ideas that come to mind. This fun activity may appear time-consuming and pointless to you. However, taking these questions for granted may severely affect your ability to find a niche. So try to pen down whatever idea crosses your mind and move on to the next step.
2. Do Some Problem-Solving
After knowing which eBook ideas excite you the most, it is time to play along with your potential niche’s problems. Doing some problem-solving for your target market in advance will be easier to grab their attention. Decide how you can solve some of the issues of your audience through your eBook. Try to combine your passion with practical problems and solutions. Understand that your audience will have several questions regarding your eBook topic, and it is best to solve their confusion.
You can browse some blogs online and sites like Quora and Reddit, where the comments section contains practical answers. Try talking to people in your community from your target market and ask them about their interests. Also, observe the eBooks of your competitors and identify which niche they are targeting and why. While identifying problems, keep the solutions in mind, and think outside the box. By being creative, you will serve a unique positioning, something nobody has ever done before. It will be more than enough to captivate everyone within your niche.
3. Analyze Your Competitors
By now, you must be clear about the niche you should be targeting. Now, it is time to perform a competitor analysis so you do not miss out on anything. It would be rare to find a niche with zero competition. Even if you find one, it is because someone tried but failed to profit from it.
Therefore, having competition is healthy. It tells you that your potential customers are out there waiting to purchase your eBook.
So do some quick search on Google and make notes about your competitors. Analyze their websites thoroughly, look into their social media, and how they are branding their products. Some questions for your understanding are:
- How are they targeting their niche?
- Is their content well-written or not? Can you create better content?
- Which tone are they using in the books?
- Who is their target audience, and why?
- How do they keep their audience engaged?
All of these questions will be a game-changer for you. You will know what your potential competitors are up to and how they are succeeding at it.
4. Time To Assess Your Potential Niche
Your hard work will now pay off, but you need to do one more thing –assessing your target market. It means you have to ensure whether your selected niche is a lucrative and sensible one or not. Some final checks to carry out here will be:
- Knowing whether your niche is profitable enough to kick start your eBook venture.
- Searching eBooks of your niche that are the best-selling ones on eBay, Amazon, and Google
- How to customize your eBook according to your target audience? Specify their age, lifestyle, gender, culture, hobbies, problems, etc., before writing your eBook.
- Is it an evergreen niche, or will your investment go to waste after only selling a few books?
These pointers will guide you in the right direction, so you are confident about choosing the best niche.
Final Words on eBook Creation
By now, you will be familiar with the primary steps of selecting a profitable niche for your eBook. So do not waste any more time and prepare to bring your ideas together. You will soon be on the way to successfully create your eBook and launch it in the market. The journey can be a little challenging, but it will surely be worth all these efforts.
