From conferences to workshops and even daily huddles, almost all corporate gatherings happen virtually these days. Many other events are conducted in a hybrid capacity and broadcasted online to reach more people who can’t be available at the venue physically.
Since the event utilizes both spaces, on-site and online, you have plenty of room for marketing. There’s more room for tactful event promotion with them running on two different media. For example, you could print flyers for offline marketing and try these webinar flyer templates to create marketing collateral that can be used online.
Tips for Hybrid Event Marketing Strategy
Here are some tips that can help you promote hybrid events.
1. Design A Striking Landing Page
To promote your event online, you need to design a personalized landing page where attendees sign up and get information about the event. Don’t just create one out of need. Instead, try to put your creativity into designing it. Take it as an opportunity to market your event because the visitors who sign up might change their minds if it doesn’t seem appealing.
Moreover, include catchy content that is easy to read and seems fun. Dull and uninteresting content will bore your visitors away. But ensure that it stays relevant.
While you need to hook the readers, you also want all the information regarding your event to be conveyed. That way, the visitors won’t hesitate to hit the register button instantly. Here’s what you can do to design an eye-catching event landing page:
- Add captivating visuals along with some event pictures
- Mention details such as its date, who it is for, and what it will cover
- Include a concise registration form that visitors can fill out to have event info emailed to them
- Write a call to action using persuasive language and add it to the landing page
- Make sure your content is search engine optimized with relevant keywords representing your event and its location. For instance, ”Flower show Atlanta” to enhance the visibility of your page in search
2. Promote Speakers On Your Event Page
The biggest attraction of any conference is the lineup of influential speakers. It is the most effective way to pull your audience towards registration for your event. Most attendees will register only because they want to see some of the speakers live. For this reason, it is best to showcase your lineup on your event’s landing page.
That will raise the stakes of getting more people to register for your event. So, make sure that you add clear pictures of all your speakers along with their credentials to provide context to your attendees. Moreover, another benefit of adding these photos is adding more life to your landing page and making it more visually appealing—that way, people will find it immersive.
3. Consistently Post On Social Media
Before launching the event, hype it up on social media. Reveal little information about it every day, such as speaker details, the agenda, testimonials from past attendees, etc., to generate interest and get people to take notice.
Besides posting infographics, you can also do a poll or Q&As to increase the engagement of your posts. The more people interact with it, the more your posts will rise in the algorithm and get the desired attention.
In addition, inform people how they can benefit from attending this event. Some benefits could be networking with industry experts, making connections, and enjoying the entertaining part of the event.
Additionally, PosterMyWall has various templates and an easy-to-use flyer maker for you to use if you plan to distribute flyers.
4. Use hashtags
Hashtags play a role in highlighting events for avid users of social media platforms like Twitter and Instagram. You can highlight your event among followers of a specific hashtag relevant to your event or even create a unique and catchy one specifically for your event. This will pull more people into the conversation and make it more convenient for your visitors to look for information about you.
To create the hashtag, you can go for an abbreviation of your event or simply go with the event’s name, such as #EnterpreneurConference2022.
5. Use Social Media Banners
Almost every social media platform allows you to add a banner to your social channels. You can use that banner for advertising your upcoming events. Hence, design and upload banners for all your socials (Twitter, Facebook, LinkedIn). That will help you get more attention to your hybrid event.
However, you need to focus on customizing the banners for every platform as they all use different dimensions.
6. Create Teaser Videos
To create the event’s hype, you can also post engaging video content. It will work well if you post short clips with the capability to build up anticipation about the event. These short videos will be a part of your marketing campaign that will hint at a big reveal. Then, as D-day gets closer, you will release more details about the event.
7. Use Pop-Ups Across Your Website
You can also add pop-ups on your website. Whenever someone lands on any other page of your website, a pop-up about the event will welcome them. That will allow every visitor to know about your event. Whether they directly land on your event page or not, they will eventually be directed towards it through the pop-up.
If not a pop-up, you can also use a sticky bar that will be showcased at the top of your page, along with a CTA. Your prospects can also be directly led to your registration page through the sticky bar.
8. Send Out Email Updates
Email marketing is one of the most cost-efficient digital marketing strategies to date. You could call it a gold mine for marketers, and most of us would agree.
So, create a proper email marketing strategy to ensure that you are able to make the best use of it. Then you can send out blast emails to your subscribers about your event every once in a while.
Hybris events are becoming more popular in today’s time. However, you still need to market them in a way that people would realize the benefits of it. It will require a full-fledged marketing strategy that will help you gauge your prospects appropriately.
The strategies mentioned above can be of great use when it comes to marketing your hybrid events. Ensure that the event is branded right, that your marketing collateral looks good, and that your efforts will invariably bear fruit.