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Sales & Marketing

How to Increase Traffic to Your Company Website: A Quick Guide

increase traffic

About one in five businesses claim their top website issue is low traffic. Without website traffic, you’ll struggle to communicate your brand’s value. Consumers might start to choose your competitors more often as a result.

Meanwhile, about 70% of traffic is directed through Google.

With a strong marketing strategy, you can help more people find your company website online. Not sure how to generate traffic?

Start marketing with these simple tips today!

Best tips for Increase Traffic to Your Company Website

Know Your Audience

In order to generate traffic to your company website, you first need to know exactly who you’re trying to reach. After all, a 30-year-old mom likely has different concerns than a 16-year-old male.

Understanding your customers can help you create personalized content. You can appeal to each audience group’s distinct needs and interests. They’ll have an easier time recognizing the value you’re trying to offer them.

Otherwise, consumers will turn away from your business website without exploring your posts.

In fact, 74% get annoyed when web content fails to align with their interests. Another 52% will switch brands if a company fails to personalize communications.

Before you miss the chance to increase traffic and appeal to customers, gather audience research.

First, look at the demographics that apply to your customers. Demographics can include:

  • Age
  • Gender
  • Location
  • Salary
  • Education
  • Career

If your customers start falling into more than one group, create distinct buyer personas. Think of each persona as a real person. Then, consider the psychographics that applies to each group.

Psychographics include pain points, interests, hobbies, and buying behaviors.

Consider how consumers find brands online, too. For example, younger consumers might find brands through social media. Remember, most traffic starts with Google.

With that in mind, gather keyword research. Determine phrases people use to find your company website. Then, you can use your keyword research to appear for those searches with content marketing.

Start Creating Content

High-quality blog content can help you demonstrate your experience and expertise in the industry. Then, consumers can start to see your unique value proposition. You’ll have an easier time standing apart from competitors, too.

Content can also help you generate traffic to your website.

Use your keyword research to determine what topics to cover within your posts. Then, start creating different forms of content, including:

  • Blogs/articles
  • Infographics
  • Polls
  • Videos
  • Quizzes
  • eBooks
  • VR/AR

Make sure you’re offering information that’s beneficial to your customers. Otherwise, they’ll leave your site, causing a high bounce rate. A high bounce rate can hurt your search engine rankings.

Lower rankings will make it more difficult for you to drive traffic to your website.

Prioritize Optimization

Nearly 70% of experiences online begin with a search engine. With search engine optimization (SEO), you can appear for relevant searches. When someone researches your offerings, your company website can appear.

Then, consumers can click on a link to your content. Once they learn more about your business, they might convert into a lead or sale.

Over 60% of marketers say increasing their SEO and organic presence are their top inbound marketing strategies. Leads from SEO even have a 14.6% close rate.

When creating content for your blog, make sure to have a specific target keyword in mind. Then, add the target keyword to the:

  • Opening paragraph
  • Closing paragraph
  • Body text
  • An H1 header
  • URL
  • Page/post title
  • Image filename
  • Image alt text
  • SEO title
  • SEO meta description

Avoid keyword stuffing, which can make the content sound awkward. Instead, use secondary keywords throughout your content as well.

This form of SEO is called on-page SEO. You’ll also need to consider off-page, technical, and local SEO.

Off-page SEO involves tactics like backlink-building (more on this below). Technical SEO involves the user experience on your website. Make sure your site is fast, secure, and mobile-optimized.

Update your Google Business profile and create location-specific content for local SEO.

Make sure you know how your keywords rank compared to your competitors, too. You can learn more here.

Generate Backlinks

Backlinks are links on websites beyond your own. These links send readers to your website content. Generating links on other websites can help you generate traffic to your company website.

Start looking for guest blogging opportunities online. Then, share your experiences. Add a link to your own content within the post.

You can also work with influencers to generate backlinks for more website traffic.

Otherwise, look for SEO specialists who offer backlink-building services.

Share on Social

Once you begin creating content for your business website, make sure to share it with the masses. Start by sharing your content on social media.

Reformat a single blog post into one or two posts. Make sure to add eye-catching graphics to your posts as well. High-quality graphics can help your posts stand out.

Then, add a link to the blog post within your social media post.

You can also generate traffic to your website by adding links to your Instagram Stories (if you have enough followers). Otherwise, host contests and prompt people to visit your website to learn more. Make sure you’re offering a prize your customers want to win.

Email Often

Add a lead magnet (like an exclusive, downloadable eBook) to your website. Then, encourage visitors to subscribe to your email newsletter to receive the download.

Once you start generating more subscribers, segment your subscription list. Remember, personalization can help you appeal to your audience. Create personalized emails for each group.

Make sure to send email newsletters as you begin generating more web content, too. Add simple buttons and links to your emails to increase traffic to your site.

Emails can help you continue nurturing your leads over time.

Analyze and Adjust

Once you start using these tips to drive traffic, review your web analytics. Determine which posts generate the most traffic.

Then, use that information to improve your marketing strategy in the future.

Reel Them In: Start Generating Traffic for Your Company Website Today

Set your company website up for success! Use these tips to drive traffic to your website without stress this year. As you generate traffic, you can gain more leads and sales.

Then, your ROI will rise, helping your business grow.

Searching for more tips? You’re in the right place.

Explore our latest articles today for more advice.

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