Every business no matter what size they are aims to achieve a good return on investment. This is made a lot easier when the right digital marketing tools are used. The marketing field has changed dramatically in recent years. Most people’s world revolves around apps and the internet now which is something more businesses are starting to capitalize on.

A lot of new marketing strategies have been introduced and its mostly gone digital. The best digital marketing strategies offer products, attract new customers and engage with them. However, it has been up to businesses to adopt new digital marketing strategies to make the necessary changes. Failure to do so has meant that they are falling behind their competitors and the power curve. Moving away from traditional marketing methods means that a lot of businesses are entering into foreign territory. This is why many businesses have turned to a trusted IT Support Company that can help make the transition easier.

We are currently living in the best time for small businesses to succeed through digital marketing. The best part for them is that digital marketing is much cheaper than traditional methods while having a significantly better reach. Companies can now manage their marketing campaigns via mobile devices which is a lot more convenient. But to make things even easier we have put together a list of the best digital marketing apps at the moment.

7 Digital Marketing Tools that are Currently Ruling the Internet

1. MailChimp

If you are a small business owner and your main advertising method is email marketing then you will love MailChimp. This is a social advertising tool that automates a digital marketing campaign. The reason it is so popular is that it is very user friendly and features are fantastic. Companies are able to track the traffic that they have produced through email marketing.

The design tools are very simple to use if you feel like being creative. There is an option to use an AI-powered assistant for making custom designs. The analytics users are provided provides them with a lot of insight. Small businesses will appreciate that the tool is free for small marketers. MailChimp is very respected and trusted on a global scale.

2. SocialBee

SocialBee has earned its reputation as one of the best digital marketing tools through making its users lives very easy. This is done through automating all your social media posts to all of the biggest networks. The platform literally gives you access to every social media management tool you could possibly need.

The use of this app enables small businesses to focus on other important factors in their marketing strategy. A very negative factor that SocialBee elimates is posting the wrong content on the wrong profiles. It groups content topics so that you can create posts based on specific categories.

3. SEMrush

SEMrush is the best digital marketing tool is your businesses digital marketing strategy is SEO. This platform helps with any SEO strategy whether it be keyword research, position tracking and backlinks. SEMrush is even able to help businesses complete an SEO audit. With the latest features introduced on SEMrush users content writing and advertising was enhanced. Small businesses can opt for the free account which has limited features. There is also an option to explore the platform on a 14-day trial.

4. Dash

Managing a digital marketing campaign can sometimes be a it overwhelming especially when your business is new to it. They’re also so many aspects to oversee like the online brand, various social channels, a website and email campaigns. For a business to reach its digital marketing goals it needs to produce a lot and regular images and videos.

When things get too overwhelming, many users look to Dash for support. It is the best digital asset management tool available for small businesses. This tool is able to bring reduce your stress by organizing your videos and images with tags. It is also a terrific platform for collaboration. Users working on a project together may struggle to find a particular file that someone else stored, which is what Dash aims to eliminate. Dash makes it very simple to track down files no matter how many there might be.

5. Buffer

If your business has been doing research on digital marketing tools then it has likely heard of Buffer. This is one of the most well renowned social scheduling apps in the world. The purpose of Buffer is to update various accounts on the biggest platforms like Twitter, Facebook, LinkedIn, Instagram and Pinterest. Businesses are able to track the analytics of every post that is made on these platforms.

6. Adzooma

It is time to make use of Adzooma if your business would like to spend its time more efficiently and uncomplicate its digital marketing strategy. Adzooma is an all-in-one platform for online marketing. The reason this platform is so popular is that it connects various social accounts and makes it easy to manage, optimize and automate campaigns. Small businesses that are doing well with digital marketing and would like to scale up never need to do any extra work. The feature of Adzooma is tailor-made to save you time and reduce your stress levels. As a small business owner, you are always wondering just how far your business has come and that can actually be measured with Adzooma’s business marketing score. If there are things that need to be improved you can expect a checklist that provides the necessary steps to improve your business.

7. Canva Business

If a business wants a successful digital marketing campaign it needs a high-quality design tool. Customers are hard to attract on social media, they mainly respond to compelling social media posts. Canva is the perfect platform to create inspiring social media posts and further improve your marketing campaign. Visual content is very important and Canva understands that. This is why they allow their users to edit posts, create graphs, incorporate templates, choose ready made designs and much more. The interface is very simple as the designs are just a drag and drop option.