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Digital Marketing Strategy in 2021: Way to Success

by sambit
digital marketing strategy

Digital marketing is one of the most flourishing fields wherein trends keep changing frequently. So, it is always important for digital marketing companies to redesign your digital marketing strategies as per the current trends in the industry. This way, you can outrank your competitors and bring in more exposure to your business online. You must always be a step ahead of your competition to excel in business.

Here are the quick steps to create the perfect digital marketing strategy for your business.

1. Instagram

If you have not yet started an Instagram page for your business, then do it now. Statistics show that there are more than 700 million active users on Instagram every day. So, try leveraging this opportunity and bring in more leads for your business. You can start sharing the recent photos of your company meet-ups, product launches etc. and start to fetch more exposure to your business.

2. Bing Network

Bing platform is one of the best networks to promote PPC campaigns. It is observed that the cost per click is 10% to 24% lower than Google Adwords. So, you can try running PPC campaigns on Bing network at a low cost and start getting more traffic and leads for your business.

3. Facebook Lookalike Audience

Facebook lookalike audience helps you to target people who are likely to be interested in your product. You upload a database of audience you have collected through email list building and Facebook will target the audience having similar interest like the one you have uploaded.

4. Facebook Ads

This is another interesting area, which helps you to grow your business exposure. You can see a major spike in your business by reaching a wider audience through your Facebook advertising.

5. Email Marketing

Email list building is also one of the best ways to improve conversions and leads for your business. If the audience finds your content compelling enough, they immediately make a sale.

6. Twitter Outreach

You can grow your Twitter account organically by using the hashtags that are relevant to your business. Start interacting with the influencers in your industry through Twitter by complementing their tweets and blog posts.

7. Facebook Remarketing

You can take advantage of Facebook remarketing by retargeting the audience who are interested in your products. This increases the conversion rate exponentially.

8. Compelling Blog Posts

Make sure that you craft well-detailed and compelling blog posts so that after reading the article, the audience would be compelled to make a purchase.

9. YouTube Videos

Video marketing is going to take over traditional content marketing by 2021. More and more users are browsing videos for at least 1 hour per day. So, this is one of the booming areas where you can target and grow your business.

10. Compelling Graphics

Always make sure to create compelling graphics like thumbnails for your blog posts. Post attractive and informative videos and beautiful infographics in your articles. This way, you can attract more traffic to your business website.

11. Search Engine Optimization

This is one of the major factors that help you grow your business rapidly. Try ranking for your industry-related search terms and bring in more traffic to your business. If you don’t have expertise in SEO, then try hiring good digital marketing companies in Mumbai that can help you rank on the first page of search engines for your industry-related keywords.

12. Digital PR

This increases the exposure for your business. Try pitching in about your business to popular influencers or websites in your industry and try writing an article on your company. As more and more people tweet about your company, your business will get more exposure. Try outsourcing your PR to any good SEO company in Mumbai to save your time and efforts.

13. Guest Posts

In order to promote your websites on other platforms, experts at digital marketing companies say that it is important to opt for guest posts from popular sites in a similar niche, which holds a good domain authority. The search engine automatically boosts the reference links of your site.

14. Unique Promotion

Replicating your competitor might give you fruitful results in the short run, but having your unique promotion strategy always makes you win in the long term.

These are some of the steps to create a perfect digital marketing strategy for your business. Do let us know your feedback on this in the comment section below.

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1 comment

Medium Buzz October 22, 2020 - 5:12 am

Such a great article about the latest digital marketing techniques. These proven techniques can improve ROI.


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