The digital realm is a crowded arena. Due to technological advancements, competition is way stiffer than ever before, as businesses of all sizes and shapes compete to have their brand voice heard.
So, how do you award your business the best chance of standing out? It essentially comes down to understanding and internalizing all five tips I’ll share in today’s guide.
What is Digital Advertising?
At its most basic, digital advertising is the process of publishing promotional material through online media, such as websites, search engines, social media, or any other program that can be accessed by prospects digitally.
Needless to say, most digital advertising methods are paid since the technique involves placing your ads on someone else’s platform, such as Facebook, Google’s search results ads, or even YouTube’s pay-per-click (PPC) ads.
Digital vs. Traditional Advertising
First, unlike traditional advertising, digital advertising allows you to easily track your progress in real-time every time you run a campaign on social media or Google. Powerful tools like social media and Google Analytics tools will permit you to see what is working and what isn’t.
Second, digital advertisement promotes share-ability. If you send flyers to your prospects, how likely do you think they are to share them with their loved ones? The answer is always, “not likely.” With digital advertising, however, your prospects’ sharing your ad with (sometimes) thousands of people is only a click away.
These are just two of the many advantages of digital advertising when compared to traditional advertising methods.
5 Tips for Starting Digital Advertising
It might take a while to eventually nail the best digital advertising strategy, but these five tips should help you get started on the right foot.
1. Learn How to Manage Your Time Efficiently
Are you afraid of finding yourself juggling too many projects a day? You are not alone. From social media to SEO, digital advertising can easily start feeling like you’re going from one task to the other throughout the day. With that in mind, if you implement your strategy but start feeling like you’re stretching yourself too thin, there are several tips you can employ.
First, you could plan your marketing strategy out ahead of time. Split your tasks into important vs. urgent tasks, and prioritize accordingly. Do not forget to take advantage of any automation options that your marketing software awards you.
Second, if you can afford it, hire someone else to help you out with some of the tasks.
2. Remember to Optimize Campaigns and Test your Options
Thanks to new innovations, customers are in more places today, more than ever before. So, it’s essential you understand that no digital advertising strategy will always keep working or is set in stone. Feel free to optimize the campaign from time to time and test your options until you find a combination that drives the most conversions and traffic to your business.
3. Use SEO to Understand your Client Base Better
SEO should be a priority for any digital advertising strategy since it’s arguably the cheapest and most effective long-term investment. It can help increase brand awareness, build revenue, generate traffic, and ultimately drive sales.
With that in mind, using SEO best practices, tap into search engines’ data and see what your prospects are searching for. Once you’re armed with sufficient info, create targeted campaigns and use the three pillars of SEO to maximize your presence online. These pillars include link acquisition, content marketing, and onsite optimization.
4. Understand the JTBD Theory
Lately, the marketing realm has been experiencing a push for user experience and customer-centric advertising strategies. This has led advertisers to come up with frameworks that allow them to target their prospects better.
One such framework is the JTBD (Jobs to be done). This theory essentially entails focusing on the prospects’ lives and creating innovative content (like quizzes, videos, and articles) that answers any problems they may be facing.
5. Plan Ahead for Special Days
Specific dates on the calendar, such as Thanksgiving, Christmas, and Easter, offer perfect marketing opportunities for companies. With that in mind, as you craft your digital advertising strategy, plan ahead of time and craft special offers for your clients.
Doing this early in advance will not only allow you to save time, but it’ll also put you in a better position to beat your competitors in the marketplace and capitalize on these important dates.