Personalised videos are one of the newest and most-advanced videos that can be used in video marketing. The advancements in video technology has led to these videos becoming more accessible, affordable, and popular to companies that are interested. Get to learn all about personalised corporate video production in Singapore and the best practices to make sure they succeed by reading more below.
What are Personalised Videos?
Personalised videos are videos that can be customised for a specific individual. They can be curated using someone’s historical information and data.
Companies can incorporate personal elements like the viewer’s name, job title, email, company, display photo etc. directly onto the video itself.
Personalised videos are appealing to audiences because they make them feel more special. The added layer of personalisation surprises them and makes them feel like they have a close relationship with the company.
5 Best Practices to Maximise the Success of Your Personalised Videos
1. Present your personalised videos during the right time
Personalised videos will have a much stronger impact when you get to present them to customers at the right time.
The best times you can approach customers with these videos are when you want to acquire them and when they have become loyal customers.
Personalised videos are great during acquisition because they can immediately signal to the viewer that you have a close relationship with them. Showing their name and communicating how your brand can help them will make them more likely to remember you.
You can also use personalised videos for loyal customers as a way for you to show how much they have meant for your business. For example, you can give them a personalised video which serves as a year-end recap. You get to display their name and show how much progress you have made together.
2. Make sure that the video tells a great story
The best videos have great stories. You should also apply this when you create your personalised videos. Building a great story makes sure that they will be engaged until the end.
The personalised elements that you include in your video should not be the only focus. These elements should be able to support the engaging narrative that you want to show in the video.
When viewers watch a video with a great story, they will be more likely to learn more about your company and can eventually become a customer as well.
3. Focus on visualising the personalised elements in the video
When someone watches your personalised video, they should immediately grasp that it is personalised specifically for them. You should immediately go above and beyond when displaying the personalised elements that your viewer will appreciate.
This shows how much you value them and can pleasantly surprise them once they understand the video. For example, you can start out the video with their name written on a whiteboard or nametag. You can also start by placing their names on signs or objects.
It is essential that the viewer immediately sees their name and other personalised information in the video so that they will get hooked right away.
4. Keep the video short and sweet
Keeping personalised videos short and sweet is important to ensure that the viewer remembers your content and message. A longer video may contain a story that is too complicated for the viewer to understand or remember.
When you keep your videos short, the viewer will be engaged until the end of the video, and they will easily remember what personalised elements you included and your call-to-action.
A good range for personalised videos should be between 30 seconds and 2 minutes. Creating a video within this range ensures that the viewer remains attentive throughout the narrative.
5. Don’t forget to include a call-to-action prompt
Personalised videos won’t be effective without conversions. To ensure you get the most conversions possible from your viewers, you should include a call-to-action prompt at the end of the video.
A call-to-action is what will push viewers to take the next step forward with your brand. Make sure that your instructions are clear and easy to follow so that more people will convert.
Some examples of call-to-action prompts include subscribing to a newsletter, sharing a video, visiting a physical store, visiting a website, liking a page on social media and many more. What you want your viewers to perform should depend on the goals you want your personalised videos to achieve.
Once you follow all of these best practices and avoid common mistakes, you will be able to create the best personalised videos that all of your viewers will love and appreciate.