Rings are an important part of marriages. They are the commonly exchanged gifts in relationships as a symbol of love and commitment. However, they are not always the same. We have moissanite rings and diamond versions as top among the rings you will find in the market. Today, there is an increasing trend among moissanite rings and it seems like only the beginning.
The jewelry industry has had a heavy reliance on diamonds and other alternatives. However, moissanite shifted the entire narrative as lab-grown solutions continue to emerge. Rings are not just for the good appeal. It is about an entire experience brought about by this special jewelry.
Shifting Diamond-dominated jewelry industry
For many years, the mark of love, loyalty, and lifelong relationship was diamond. However, things have changed with the inclusion of other alternatives. New trends have diamond sellers looking for ways to fit in and remain relevant in the market.
Diamond wearing traditions started in ancient Rome before spreading out to many other parts of the globe. Soon, the stone became a precious gem that people made part of a life-long promise. Today, we not only have diamonds but many other jewelry stones like moissanite exhibiting almost similar properties.
The Moissanite rings Industry
There is a growing use of moissanite for moissanite in jewelry since its discovery. This lab-grown stone is now making elegant rings of all kinds of settings more than you have seen in the past. Here is how the industry continues to change and grow:
Social Media sale of Rings
Technology and the internet continue to revolutionize our way of doing things. Today, we have many jewelry designers pitching their moissanite rings on social media. This trend has taken over traditional ways of selling jewelry.
When looking for almost anything, consumers rush to the internet to begin their search there. They will do a quality and price comparison before picking what they want. Therefore, every industry including the Moissanite rings market is following the same trend.
Customers know what they need
More and more people know about moissanite and its great diamond-like qualities. Therefore, customers are well informed and know what they are looking for in their jewelry. They know the different qualities and shades of stones and their prices.
Everything is plain for everyone to see. Therefore, it is unlikely that customers will fall for bad-quality jewelry. If they do not like the premade options, they will go for custom versions that suit their interests. Therefore, they will ask if you have stocked certain jewelry and not merely ask for your guidance in picking quality jewelry.
Influencer Marketing is on the Rise
To sell moissanite rings today, you may want to associate yourself with celebrities for influence. Customers are more likely to buy jewelry if they see it with renowned people than if you are selling it on your own.
A perfect example is Meghan Markel when she wore Diana’s aquamarine ring. This led to a sudden surge of the gemstone. These celebrities influence the buying patterns of coffee consumers. When people love them, they will buy what they wear. They consider what they wear as fashionable and of good quality.
Sustainability is becoming a priority
People are not just interested in buying good-quality rings. The question of their sustainability comes in all the time in modern purchases. Therefore, moissanite ring dealers are moving on to make good quality and easy-to-maintain rings.
One of the biggest challenges that faced diamond jewelers was the high cost of cleaning and keeping the brilliance of the stone. However, moissanite is easy to clean. All you need is warm water and soap alongside a soft cloth.
Moissanite is lab-grown and hence a more sustainable option than diamond. To date, diamond is a scarce commodity available through mining only. Therefore, moissanite rings are easy to find and a more affordable option than most stones you will find in the market.
The trend and shift in moissanite ring sales is rising over the years. There are more and more people buying them than before. Dealers are selling these rings everywhere, including in online stores. Customers have enough knowledge about them and the qualities they possess. Therefore, the market is growing with quality and reliable rings.