Business expansion, in any form, requires a lot of capital. But, what if someone told you that you can still increase your reach, lead scoring and revenue without investing too much money? Well, that is what this blog is all about.
Today, social media platforms like Instagram, Facebook and Twitter pave the platform for the small business to compete globally. If you are writing a marketing management assignment, you can include the points discussed below.
Enhance the Website Outlook
First impressions are everlasting. Thus, you have to design your website in such a way that the potential clients would want to visit again and avail your products or services. Furthermore, your website should be functional, and compatible with every platform and devices (smartphones, laptops, etc.). Most people would be searching your website while they are on their way to work.
You can try out a premium or free WordPress theme. You can use these WordPress page builders to attract your customers. And, if you find it difficult, you can hire a professional for web designing and development. Most importantly, place price tags for each of the items and provide contact details so that the clients can easily get in touch with you.
Make Use of all The Platforms
Do not be picky when it comes to choosing the platform for promoting your products or services. You never know when the algorithm will work in your favor. As per the statistics, people tend to rely on Facebook for business. It is evident from the fact that Facebook garnered $17.652 billion, owing to the growing use of Facebook ads.
But, you cannot write off Facebook, Twitter or YouTube. Furthermore, you should also focus on the platform to build your website. WordPress happens to be the most popular website builder in the market, and 31% of the businesses employ this platform. All you have to do is obtain a domain name and a web hosting account. In this regard, you can give Bluehost a shot.
Obtain Organic Traffic from SEO
Search Engine Optimization is the most effective technique for generating traffic. You must include this point in your marketing management assignment. In order to achieve the topmost ranking on Google, you have to optimize your website accordingly. You should focus on using the right set of keywords and including relevant meta title and meta description.
Today, Google Analytics considers the quality of the content, and checks whether it is pertaining to the title. Search engines work on the basis of crawling, indexing and ultimately provide the ranking. The engines scour through the Internet to look for the content of each URL and store and organize the content. Thus, you must reduce plugins, review page elements, and include images and videos, if you want to enhance your business.
Review Google Analytics to Make Decisions
Guesswork won’t lead you anywhere. You have to take decisions based on the legitimate information available on the Internet. Just like you collect reports of other companies to scrutinize their performance, you have to acquire the necessary resources from Google Analytics. If you are not aware of the technical jargons associated with the analytics, then you should opt for assignment help from experts.
You will get vital statistics related to engagements, user level, session level, page view level, etc. Suppose you post a picture, you will understand the reaction of the general mass. You will also get to know more about the demographics. However, at the same time, you have to keep track of the statistics of your rival business. This will help you identify a pattern.
Be Actively Involved with Your Customers
Do not be a passive force in your business endeavors. Be actively involved with your clients and post catchy pictures and videos to grab their attention. Announce business events or interact with your customers regarding the products and services they are availing. Highlight positive feedback in your company account and also showcase behind-the-scenes.
Furthermore, you can take the help of the business influencers to promote your cause. As of 2019, it has been that 17% of the companies have spent over half of the marketing budget on influencers. So, what are you hesitant about? You can actually form communities on Reddit, Stack Exchange, and much more. And, you get a chance to establish authority, free of charge.
Employ Psychological Tactics
People have a fear of missing out opportunities, like discounts, or purchasing trendy items. From the business perspective, you should take advantage of this human behavior and put it to good use. For instance, you can say that a particular product is on sale at a discount, and the clock is ticking. You can also add that 190 people have already bought the item and only a few are remaining.
In fact, you can utilize the psychology aspect when you are advertising your products and services. You can infuse an emotional aspect in your video so that the people are drawn to it. That is why you will find ads are humorous, or it instills motivation, a tinge of sadness and much more. If you are unable to describe this point, you can take assignment help from your teachers, seniors or peers.
Maximize the Speed of the Website and Include PPC
Suppose you are a customer and you want to check out certain products and services. Would you wait for a webpage to load forever, or would you rather visit another website that loads in a second? Website speed is often the most neglected aspect while designing it. Thus, you must check whether the image has been left uncompressed, or you forgot to enable browser caching.
It has been observed that the customer leaves a website if it fails to load in under 3 seconds. However, you must make sure that you are including PPC advertising campaigns on a small budget. Henceforth, you have to pay attention to the landing pages, as Google takes into account the quality score, the ad rank of the person below you, etc. You can use programs like Google AdWords to set your target keywords, audience, and much more.
As you can see, there exist a variety of options to improve your business online. All you need is a stable Internet, and you are good to go, even from the comfort of your home. If you are starting a new business, make sure you stick to the points mentioned here. And, in case you are presenting an article on online business enhancement tactics, you should do the same.