Samsung won’t be happy after reading this because its own claim to have a commitment to innovation and distinctive design would lose its supportive legs.
A Samsung Concession Store in Centro Sicilia, Italy was found using Icons that belongs to Apple for its own Advertising. Icons of Apple Store and Safari web browser were used in the App Wall of Concession Store which is quite strange.
Samsung is already in a fierce patent war with Apple and something like this puts forward an embarrassing image of the brand.
I would love to Samsung’s take on this and how they cover up this story. It would be so interesting to hear what went wrong this time around.
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